Digital Marketing
Course Modules
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What is SEO & Why It Matters (1.1)
Topics Covered:
- Definition & importance of SEO
- Role of SEO in digital marketing
- How organic search drives traffic & conversions
Difference between SEO & SEM
AI Tools:
- ChatGPT – for understanding SEO concepts & content ideation
- AnswerThePublic – for discovering search intent
How Search Engines Work (1.2)
Topics Covered:
- Crawling, indexing, and ranking explained
- Understanding Google’s search process
- Role of relevance, authority & user experience
Practical Task: Visualize and explain how a page gets indexed using a flowchart.
Understanding Google Algorithm & SERPs (1.3)
Topics Covered:
- Google’s ranking factors (on-page, off-page, technical)
- Overview of SERP features (snippets, local packs, etc.)
- Major Google updates: Panda, Penguin, Hummingbird, BERT
Tools:
- SEMrush, Ahrefs, Moz
Activity: Analyze SERPs for 3 different keywords using SEMrush.
Keyword Research Basics (1.4)
Topics Covered:
- What are keywords & why they matter
- Short-tail vs long-tail keywords
- Search intent: informational, navigational, transactional
Tools:
- Google Keyword Planner, SEMrush, Ahrefs
AI Tools: ChatGPT, SurferSEO
Assignment: Identify 10 keywords for a “Digital Marketing Course” website.
Advanced Keyword Research (1.5)
Topics Covered:
- Competitor keyword & gap analysis
- LSI (Latent Semantic Indexing) keywords
- Prioritizing keywords for SEO strategy
AI Tools: GPT-5 (Topic clustering & keyword grouping)
Exercise: Create a list of 20 target keywords using SEMrush + AI assistance.
On-Page SEO Fundamentals (1.6)
Topics Covered:
- Writing meta titles & descriptions
- URL structure best practices
- Heading tags (H1–H6) & internal linking
Tools:
- Yoast SEO, RankMath
AI Tools: ChatGPT – for AI-assisted meta generation
Exercise: Optimize meta tags for a demo blog post.
Content Optimization (1.7)
Topics Covered:
- Keyword placement & density
- Image SEO (alt tags, filenames, compression)
- Readability & formatting
AI Tools: Jasper AI / ChatGPT / Grammarly
Assignment: Optimize a blog article using AI tools.
Technical On-Page Elements (1.8)
Topics Covered:
- Schema markup & rich snippets
- robots.txt & sitemap.xml setup
- Mobile optimization & responsive design
Tools: Google Search Console, Screaming Frog
Practical Exercise: Optimize a demo website homepage & blog post.
Link Building Basics (1.9)
Topics Covered:
- Importance of backlinks
- Types of backlinks
- Do-follow vs No-follow links
Tools: Ahrefs, SEMrush
AI Tool: ChatGPT – for outreach email drafts
Advanced Link Building Strategies (1.10)
Topics Covered:
- Guest posting, influencer outreach, content marketing
- Competitor backlink analysis
Tools: Hunter.io, ChatGPT
Exercise: Find 10 high-quality backlink sites & create AI-generated outreach emails.
Social Media & Brand Signals (1.11)
Topics Covered:
- Role of social signals in SEO
- Building brand authority through online engagement
Tools: Buffer, Hootsuite
AI Tools: AI content idea generators
Activity: Plan a week’s worth of SEO-driven social posts.
Technical SEO Basics (1.12)
Topics Covered:
- Website speed & performance optimization
- Mobile-first indexing
- HTTPS & SSL setup
Tools: GTMetrix, PageSpeed Insights
AI Tools: AI-based performance analyzers
Assignment: Test and improve demo website speed using GTMetrix.
Crawling, Indexing & Website Audit (1.13)
Topics Covered:
- Google Search Console overview
- Sitemap & robots.txt best practices
- Technical SEO audit process
AI Tools: ChatGPT – for AI-generated SEO audit insights
Exercise: Run a basic SEO audit on a demo website.
Structured Data & Advanced Technical SEO (1.14)
Topics Covered:
- Implementing schema markup
- Canonical URLs & handling duplicate content
Tools: Google Structured Data Testing Tool
AI Tools: Schema generation tools
Final Practical: Perform a complete SEO audit with schema optimization and submit report.
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